Institute of Excellence

"Growth doesn’t happen by chance. It happens by design. Build your roadmap, lead with clarity, and grow with purpose."

3-MONTH FREE ACCESS FOR VICTORIA TOURISM INDUSTRY COUNCIL (VTIC) MEMBERS

The Victoria Tourism Industry Council (VTIC) Quality Tourism Business Strategic Growth Planning course bundle is a practical and results-focused program that empowers tourism operators to scale sustainably and lead strategically. Drawing on three powerful VTIC courses—Quality Tourism Business Marketing, Quality Tourism People Management, and Quality Tourism Customer Service—this bundle provides a blueprint for building visibility, strengthening leadership, and delivering unforgettable visitor experiences that fuel long-term growth.

Delivery Format:

This program is delivered online in a flexible, self-paced format. Each module features actionable insights, strategic planning tools, downloadable templates, and real-world examples that support implementation every step of the way.

What You Will Learn

1. Quality Tourism Business Marketing

Attract and convert the right customers with strategic marketing.

• Identify your ideal visitor and understand what drives their decisions.
  
  

• Define your brand positioning and stand out in a crowded marketplace.
  
  

• Design a practical marketing plan that aligns with your business goals.
  
  

• Leverage digital platforms and tools to maximise visibility and engagement.

2. Quality Tourism People Management

Build a high-performing team with strong leadership and aligned values.

• Foster a positive, values-based workplace culture.
  
  

• Define roles, responsibilities, and performance expectations.
  
  

• Strengthen leadership communication and motivation strategies.
  
  

• Retain top talent and develop a team committed to shared goals.
  
  

3. Quality Tourism Customer Service

Deliver exceptional service that inspires loyalty and positive word-of-mouth.

• Understand the six critical elements of customer service.
  
  

• Communicate effectively and empathetically with a variety of customers.
  
  

• Solve problems and handle difficult customer interactions with confidence.
  
  

• Build a consistent service approach that enhances your business reputation.
  
  

Strategic Growth Roadmap

The cornerstone of this program is developing a personalised strategic growth plan, empowering you to align marketing, team culture, and customer experience with your long-term business objectives.

You’ll learn how to:

• Audit your current business performance across key growth areas.
  
  

• Set SMART goals that reflect your business vision and values.
  
  

• Integrate marketing, people, and service strategies into a single growth plan.
  
  

• Build consistency and accountability to drive measurable outcomes.