"The aim of marketing is to know and understand the customer so well the product or service fits them and sells itself." – Peter Drucker
3-MONTH FREE ACCESS FOR VICTORIA TOURISM INDUSTRY COUNCIL (VTIC) MEMBERS
Is Your Tourism Business Struggling to Stand Out?
Are you relying on word-of-mouth but not seeing consistent growth?
Do you feel lost when it comes to using social media, SEO, and digital tools?
Is your marketing plan more of a guessing game rather than a data-driven strategy?
Do you want to attract more high-quality visitors who are ready to book?
You’re not alone. The tourism industry is more competitive than ever. Without a clear marketing plan, you’re leaving money on the table and missing out on valuable opportunities.
But what if you had a step-by-step roadmap to make marketing easy, effective, and profitable?
This course is designed for tourism operators, small business owners, and hospitality professionals who want to create a powerful marketing strategy, leverage digital platforms, and maximize exposure.
✔ Develop a Marketing Plan That Works – No more trial and error. Follow our structured roadmap tailored to your business goals.
✔ Master Digital & Social Media Marketing – Learn how to use Instagram, TikTok, SEO, and AI to increase your visibility.
✔ Leverage AI & Automation – Discover the best AI tools to streamline content creation and marketing efforts.
✔ Optimize Your Listings on the Australian Tourism Data Warehouse (ATDW) – Expand your reach and improve SEO.
✔ Turn Data into Revenue – Set measurable goals, track key performance indicators (KPIs), and make informed marketing decisions.
✔ Become a Sustainable, High-Quality Tourism Business – Align with Australia’s tourism accreditation standards and future-proof your business.
Are you a VTIC member? More information on the many benefits, including joining the Quality Tourism Business program by joining VTIC here.
Already a VTIC member? Reach out ti the Quality Tourism Business team here for your exclusive 3-month access.
Welcome to Module 3
Introduction to Quality Tourism Marketing
Lesson 3.1.1: Why Marketing Plans Are Essential for Small Tourism Businesses
Lesson 3.1.2: Overview of Australia's Tourism Trends and Customer Behaviours
Lesson 3.1.3: Using Tools to Align Business Objectives
Leveraging Digital, Content, Social Media & AI
Lesson 3.2.1 The Power of Digital in Tourism
Lesson 3.2.2 Content Marketing for Tourism: Creating Valuable and Engaging Content that Attracts Visitors
Lesson 3.2.3 AI & Automation: Personalised Marketing Efforts Using AI-Driven Insights, Strategies, and Automation Tools
Lesson 3.2.4 Social Media Strategies: Optimising Social Media Marketing for Best Outcomes
Optimising Your Content with ATDW
Finalising Your Tourism Marketing Plan
.jpg)
Right now: You’re overwhelmed by marketing, unsure of what works, and struggling to reach the right audience.
After this course: You have a clear, strategic plan that drives consistent bookings, grows your business, and makes marketing effortless.
Imagine seeing a steady increase in website traffic, social media engagement, and direct bookings—without spending thousands on ads.
✔️ Actionable, Step-by-Step Approach – No fluff, just proven strategies that work.
✔️ AI & Digital Marketing Focused – Learn how to leverage modern marketing tools to save time and increase impact.
✔️ Built for Small Businesses – Designed specifically for tourism businesses looking for affordable, high-impact solutions.
✔️ Expert Guidance – Learn from industry experts who understand the challenges & opportunities in tourism marketing.
1. Marketing Plan & SWOT Analysis Templates – Ready-to-use guides for building a strong foundation
2. AI & Social Media Cheat Sheet – The best tools & strategies for automating your marketing
