Key Outcomes & Speakers
How the attention economy is really shaping your business
What algorithms and AI mean for your marketing strategy
How to balance visibility with values (without burning out)
A 3-step strategy to reclaim your focus and create with purpose
Meet Your Trainer
Despina Karatzias
InstituteOfExcellence.com
Founder Institute of Excellence | Tourism & Small Business Educator | Podcast Host Despina Karatzias is a nationally respected tourism trainer and mentor, award-winning small business champion, and the founding force behind the Institute of Excellence, a training organisation dedicated to empowering the people behind places, spaces and experiences. She’s also the host of The Tourism Hub Podcast, a committed mentor to small business owners across Australia, and a lifelong learner herself. This masterclass is the culmination of Despina’s postgraduate studies in Digital and Social Media Marketing, recently completed as part of her final creative research project. It weaves together academic research, real-world application, and her lived experience navigating the ever-changing digital landscape as a mother, business owner, and educator. Expect honest insights, grounded strategies, and a refreshingly human approach to marketing in the age of algorithms.
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