Transform Your Tourism Business and Achieve National Recognition

Imagine standing at the edge of a breathtaking vista, the horizon stretching infinitely before you. You’ve climbed the mountain, faced challenges, and pushed past limitations. Now, at the summit, you take a deep breath, knowing you’ve reached a place of excellence few achieve. This is what the Quality Tourism Business Program (QTBP) offers: a pathway to recognition, sustainability, and leadership in the tourism industry.

Tourism businesses are the heartbeat of Victoria’s visitor economy, and achieving excellence is no accident—it requires dedication, knowledge, and strategic effort. The Quality Tourism Business Program is designed to support Victorian operators in achieving Sustainable Tourism Accreditation, elevating business practices, and setting themselves apart as industry leaders.

By aligning with the national Quality Tourism Framework (QTF), this program provides an actionable roadmap to improve quality, accessibility, and sustainability, while opening doors to prestigious Victorian and Australian Tourism Awards.

Why This Course Series is a Game-Changer

Think of this program as your ultimate tourism business toolkit, a self-paced course designed to guide you through every step of building a sustainable, high-quality tourism operation. Whether you are just starting or are an established business looking to scale, these modules will equip you with the skills, strategies, and recognition necessary to thrive in today’s competitive landscape.

By the end of this program, you won’t just run a tourism business—you’ll operate a quality-certified, award-worthy, and future-proofed enterprise that attracts more customers, earns more trust, and stands out in the industry.

Course curriculum

    1. Quality Tourism Business Program

    2. Why the Quality Tourism Framework (QTF)?

    3. A Pathway to Excellence

    4. Why Accreditation Matters

    5. Take the Next Step: Achieve Sustainable Tourism Accreditation

About this course

  • Free
  • 5 lessons
  • 0 hours of video content

The Transformation: What You’ll Gain

When you complete this course, your business will:

✅ Earn Accreditation – Gain official recognition as a quality tourism operator, setting yourself apart from competitors.

✅ Attract More Visitors – Stand out as a trusted, sustainable, and high-quality business that appeals to conscious travelers.

✅ Boost Profitability – With improved operations and customer experiences, you’ll see an increase in bookings and revenue.

✅ Enhance Credibility – Position yourself for state and national awards, elevating your visibility and reputation.

✅ Future-Proof Your Business – Implement best practices that ensure long-term success in an evolving tourism industry.


Real-World Success: Why Accreditation Matters

Accreditation isn’t just a gold star for your business, it’s a game-changer. According to Booking.com’s Sustainable Travel Report (2023), 76% of travelers seek sustainable options. Tourists today value quality, trust, and sustainability, and businesses that meet these expectations enjoy higher visibility, stronger customer loyalty, and increased revenue.

Businesses with accreditation report:
✔ Increased customer inquiries and bookings 
✔ A stronger reputation in the industry 
✔ More opportunities for partnerships and awards 

Elevate Your Tourism Business Today

The Quality Tourism Business Program is your gateway to success, sustainability, and industry recognition. This is more than a course—it’s an investment in your future.

Enrol today