Transform Your Tourism Business and Achieve National Recognition

3-MONTH FREE ACCESS FOR VICTORIA TOURISM INDUSTRY COUNCIL (VTIC) MEMBERS

Welcome to the Victoria Tourism Industry Council Quality Tourism Business (QTB) Program. A program designed to help any business in the Victorian Tourism visitor economy develop a pathway to recognition, sustainability, and leadership in the tourism industry through achieving the Sustainable Tourism Business Accredittaion.

Tourism businesses are the heartbeat of Victoria’s visitor economy, and achieving excellence is no accident, it requires dedication, knowledge, and strategic effort. The VTIC Quality Tourism Business Program is designed to support Victorian operators in achieving Sustainable Tourism Accreditation, elevating business practices, and setting themselves apart as industry leaders.

By aligning with the national Quality Tourism Framework (QTF), this program provides an actionable roadmap to improve quality, accessibility, and sustainability, while opening doors to prestigious Victorian and Australian Tourism Awards.

Why the Quality Tourism Business Program matters?

Think of this program as your ultimate tourism business toolkit, a self-paced course designed to guide you through every step of building a sustainable, high-quality tourism operation. Whether you are just starting or are an established business looking to scale, these modules will equip you with the skills, strategies, and recognition necessary to thrive in today’s competitive landscape.

By the end of this program, you won’t just run a tourism business, you’ll operate a quality-certified, award-worthy, and future-proofed business that attracts more customers, earns more trust, and stands out in the industry.

What Modules are included in the Quality Tourism Business Program?

The Quality Tourism Business Program included ten Modules as follows:

Module 1: Introduction to Quality Tourism in Victoria 101
  
Module 2: Becoming a Quality Tourism Business

Module 3: Quality Tourism Marketing

Module 4: Quality Tourism People Management

Module 5: Quality Tourism Customer Service

Module 6: Quality Tourism Business Operations Systems

Module 7: Quality Tourism Risk Management

Module 8: Quality Tourism Sustainability and Social Responsibility

Module 9: Quality Tourism Cultural Awareness

Module 10: Quality Tourism Accessible Business

Within the Modules are templates, activities, and case studies showcasing best practice examples, supporting you every step to becoming a Victorian Sustainable Quality Tourism Business.

Are you a VTIC member? More information on the many benefits, including joining the Quality Tourism Business program by joining VTIC here.

Already a VTIC member? Reach out ti the Quality Tourism Business team here for your exclusive 3-month access.

Course curriculum

    1. Welcome to the Quality Tourism Business Programm

    2. Introduction to the Quality Tourism Framework (QTF) and Quality Tourism Business Program (QTB)

    3. Why the Quality Tourism Framework (QTF)?

    4. A Pathway to Excellence

    5. Why Accreditation Matters

    6. Take the Next Step: Achieve Sustainable Tourism Accreditation

About this course

  • Free
  • 6 lessons
  • 0 hours of video content

The Transformation: What You’ll Gain

When you complete this course, your business will:

✅ Earn Accreditation – Gain official recognition as a quality tourism operator, setting yourself apart from competitors.

✅ Attract More Visitors – Stand out as a trusted, sustainable, and high-quality business that appeals to conscious travelers.

✅ Boost Profitability – With improved operations and customer experiences, you’ll see an increase in bookings and revenue.

✅ Enhance Credibility – Position yourself for state and national awards, elevating your visibility and reputation.

✅ Future-Proof Your Business – Implement best practices that ensure long-term success in an evolving tourism industry.


Why Accreditation Matters

Today’s travelers expect businesses to demonstrate quality, sustainability, and professionalism. In fact, Booking.com’s 2023 Sustainable Travel Report found that 76% of travelers actively seek sustainable options when choosing where to stay and visit.

Accreditation is more than a recognition, it’s an investment in your business’s growth and long-term success. Are you ready to set your business apart?

Elevate Your Tourism Business Today

The Quality Tourism Business Program is your gateway to success, sustainability, and industry recognition. This is more than a course—it’s an investment in your future.

Enrol today