VTIC Quality Tourism Business Program

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The VTIC Quality Tourism Business Program is a comprehensive initiative encompassing nine modules, serving as the bedrock for your path to excellence and accreditation in the Victorian tourism sector. These modules have been thoughtfully designed to achieve business outcomes, ensuring you gain access to the vital resources, mentorship, and recognition crucial for achieving success.

Brought to you by the Victoria Tourism Industry Council, experience the exceptional advantages of completing the Quality Tourism Business Program, the perfect companion to achieving Quality Tourism Accredited Business status in multiple facets of your business. This comprehensive program comprises ten training sessions meticulously designed to serve as the cornerstone of your pursuit of excellence and accreditation in the Victorian tourism sector. Each training is thoughtfully tailored to ensure access to invaluable resources, expert mentorship, and the recognition essential to running a quality tourism operation.

We extend a warm invitation to embark on this transformative journey as you work towards developing your business and position yourself as a prominent leader within Victoria's thriving tourism industry. Prepare to unlock your full potential and achieve the highest level of excellence in the Victoria visitor economy.

Instructor(s)

Despina Karatzias Despina Karatzias

Driven by a mission to ignite excellence in people, Despina is best known for her inspired training solutions at her school for small business greatness, Institute of Excellence.

She is a Certified Trainer, qualified business coach, author and digital marketing professional with over fifteen years’ experience in the tourism industry.
Besides her business training and development work on InstituteofExcellnce.com, she is a regular tri-caster/social media presenter. She has used live broadcasting to engage, support and grow social media communities across many networks and brands. Outside of the training room Despina loves dreaming, planning or experiencing new holiday adventures with her family.

Course curriculum

1. Welcome to the Quality Tourism Business Program
2. VTIC Quality Tourism Business Program Introduction
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3. Training 1 Slides - Introduction to Quality Tourism in Victoria 101
4. VIDEO: Full Course Recording - Introduction to Quality Tourism in Victoria 101
5. AUDIO: Full Course Recording - Introduction to Quality Tourism in Victoria 101
1. Introduction to Quality Tourism in Victoria 101
2. EXERCISE: Quality Tourism Business Program Checklist
1. Introduction to Module 1.1: Quality Tourism Fundamentals
2. Lesson 1.1.1: Defining Quality in Tourism
3. Lesson 1.1.2: Quality Tourism Business Management Explained
1. Introduction to Module 1.2: Navigating the Tourism Landscape in Victoria
2. Lesson 1.2.1: Understanding Victoria's Tourism Sectoron
3. Lesson 1.2.2: SWOT Analysis
4. EXERCISE: Your SWOT Analysis
5. Industry Resource: THRIVE 2030
6. Industry Resource: Experience Victoria 2033
7. Industry Resource: 2024 Every Bit Different Industry Toolkit
1. Introduction to Module 1.3: Importance of Quality in Tourism
2. Lesson 1.3.1: Quality and Customer Satisfaction
3. Lesson 1.3.2: Strategies for Quality Improvement
1. Introduction to Module 1.4: Key Components of a Thriving Tourism Business
2. Lesson 1.4.1: Building Blocks of Success
3. Lesson 1.4.2: Success Leaves Clues
4. Inspiration Corner - Andrey Lebkowski, Tallawarra Homestead
1. Introduction to Module 1.5: Strategies for Goal Setting, Measurement, and Continuous Improvement
2. Lesson 1.5.1: Beyond Profit in Tourism
3. Lesson 1.5.2: Goal Setting in Tourism
4. Lesson 1.5.3: Measuring Success and Continuous Improvement through Self-Management
5. TEMPLATE for Goal Setting in the Quality Tourism Business Program
6. EXERCISE: Your Goal and Action Plan
1. Introduction to Becoming a Quality Tourism Business
2. Training 2 Slides - Becoming a Quality Tourism Business
3. EXERCISE: Complete Module 1 - 3 of your Sustainable Quality Tourism Accreditation in the QTF
1. Introduction to Module 2.1: Quality Tourism Fundamentals
2. Lesson 2.1.1: From Good to Great
3. Lesson 2.1.2: Level 5 Leadership
1. Introduction to Module 2.2: Crafting a Robust Business Model for Your Tourism Business
2. Lesson 2.2.1: Developing Your Hedgehog Concept
1. Introduction to Quality Tourism Marketing
2. Training 3 Slides - Quality Tourism Marketing
3. EXERCISE: Complete Module 4 of your Sustainable Quality Tourism Accreditation in the QTF
1. Introduction to Module 3.1: Brand Identity and Value Proposition Development
2. Lesson 3.1.1: Innovate Your Brand Identity, Crafting a Distinct Value Proposition
1. Introduction to Module 3.2: Crafting Effective Marketing Strategies for Target Audiences
2. Lesson 3.2.1: Market Your Unique Selling Propositions: Developing Targeted Strategies
1. Introduction to Module 3.3: Leveraging Digital Platforms, AI and Your Online Presence
2. Lesson 3.3.1: Promote Through Digital Innovation
1. Introduction to Module 3.4: The Art of Storytelling and Engaging Content Marketing
2. Lesson 3.4.1: Activate Interest Through Storytelling: Engaging Your Audience with Content
1. Introduction to Module 3.5: Measuring Marketing Effectiveness and ROI
2. Lesson 3.5.1: Calculate Your Marketing Effectiveness: Mastering ROI Analysis
1. Introduction to Module 3.6: Social Media Trends, Tools & Time-Efficient Tactics
2. Lesson 3.6.1: Transform Your Social Media Presence: Utilising Trends and Tools
1. Introduction to Module 3.7: Navigating, Optimizing, and Distribution through ATDW
2. Lesson 3.7.1: Succeed with ATDW: Optimising and Distributing Your Content
1. Introduction to Quality Tourism People Management
2. Training 4 Slides - Quality Tourism People Management
3. EXERCISE: Complete Module 5 of your Sustainable Quality Tourism Accreditation in the QTF
1. Introduction to Recruitment and Training Best Practices
2. Lesson 4.1.1: Designing Effective Recruitment Strategies
3. Lesson 4.1.2: Developing Impactful Training Programs
1. Introduction to Fostering a Positive Workplace Culture of Diversity and Inclusion
2. Lesson 4.2.1: Creating Inclusive Policies
1. Introduction to Boosting Employee Engagement
2. Lesson 4.3.1: Boosting Employee Lesson
3. Lesson 4.3.2: Effective Performance Management
1. Introduction to Ensuring Diversity, Inclusion, and Employee Well-Being
2. Lesson 4.4.1: Supporting Mental Health in the Workplace
3. Lesson 4.4.2: Conflict Resolution Techniques
1. Introduction to The Importance of Self-Care in the Tourism Industry
2. Lesson 4.5.1: Implementing Self-Care Strategies
1. Introduction to Paying your Superannuation on Time
2. Lesson 4.6.1: Superannuation Compliance for Employers
1. Introduction to Tour Guide Training for Your Team
2. Lesson 4.7.1: Enhancing Tour Guide Skills
1. Training 5 Slides - Quality Tourism People Management
2. EXERCISE: Complete Module 6 of your Sustainable Quality Tourism Accreditation in the QTF
1. Training 6 Slides - Quality Tourism Business Operating Systems
2. EXERCISE: Complete Module 7 of your Sustainable Quality Tourism Accreditation in the QTF
1. EXERCISE: Complete Module 8 of your Sustainable Quality Tourism Accreditation in the QTF

About this course

$385.00
80 lessons
1 hour of video content

Instructor(s)

Despina Karatzias Despina Karatzias

Course curriculum

VTIC Quality Tourism Business Program

Training 1: Introduction to Quality Tourism in Victoria 101

Module 1.1: Quality Tourism Fundamentals

Module 1.2: Navigating the Tourism Landscape in Victoria

Module 1.3: Importance of Quality in Tourism

Module 1.4: Key Components of a Thriving Tourism Business

Module 1.5: Strategies for Goal Setting, Measurement, and Continuous Improvement

Training 2: Becoming a Quality Tourism Business

Module 2.1: Tourism Business Mastery 101

Module 2.2: Crafting a Robust Business Model for Your Tourism Business

Training 3 - Quality Tourism Marketing

Module 3.1: Brand Identity and Value Proposition Development

Module 3.2: Crafting Effective Marketing Strategies for Target Audiences

Module 3.3: Leveraging Digital Platforms, AI and Your Online Presence

Module 3.4: The Art of Storytelling and Engaging Content Marketing

Module 3.5: Measuring Marketing Effectiveness and ROI

Module 3.6: Social Media Trends, Tools & Time-Efficient Tactics

Module 3.7: Navigating, Optimizing, and Distribution through ATDW

Training 4 - Quality Tourism People Management

Module 4.1: Recruitment and Training Best Practices

Module 4.2: Fostering a Positive Workplace Culture of Diversity and Inclusion

Module 4.3: Employee Engagement, Motivation, and Performance Managementapter

Module 4.4: Ensuring Diversity, Inclusion, and Employee Well-BeingChapter

Module 4.5: The Importance of Self-Care in the Tourism Industry

Module 4.6: Paying your Superannuation on Time

Module 4.7: Tour Guide Training for Your Team

Training 5 - Quality Tourism People Management

Training 6 - Quality Tourism Business Operating Systems

Training 7 - Quality Tourism Risk Management

About this course