Course curriculum
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1
Lesson 1: Content Matters
- Welcome to Quick Wins - What You Can be Doing Right Now to Ignite YourTourism Business FREE PREVIEW
- Course Introduction
- Lesson 1: Content Matters Introduction
- 1.1: What is Content Marketing
- 1.2: Why Every Tourism Business Must be Creating Content Right Now
- 1.3: Content Marketing is NOT Advertising
- 1.4: Frequency, Format and Style
- 1.5: Different Types of Content and Examples
- Lesson 1: Summary
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2
Lesson 2: Google Matters
- Lesson 2: Google Matters Introduction
- Lesson 2.1: Google My Business, Social Media With a Difference
- Lesson 2: Google Matters Summary
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3
Lesson 3: Planning Matters
- Lesson 3: Planning Matters Introduction
- Lesson 3.1: Your Digital Marketing Trifecta
- Lesson 3.2: Your One Page Plan For Success
- Lesson 3.3: Staying on Your A Game
- Lesson 3: Quick Wins Course Summary