Did You Know?

  • 20% of Australians have a disability, yet most tourism businesses aren’t designed for them.

  • The accessible tourism market is worth $20 billion in Australia alone.

  • 75% of people with disabilities travel regularly, but many face barriers that stop them from booking.


That means your business could be missing out on a massive opportunity.

  • Is your tourism business truly welcoming to everyone?

  • Are you unintentionally losing customers due to accessibility barriers?

  • Do you know how to make your website, facilities, and services more inclusive?


If you’re ready to tap into a growing market, enhance visitor experiences, and future-proof your business, this course is for you.

3-MONTH FREE ACCESS FOR VICTORIA TOURISM INDUSTRY COUNCIL (VTIC) MEMBERS

Why Accessibility in Tourism Matters

  •  Increase Bookings – Accessible businesses attract more visitors and drive repeat business.

  • Improve Customer Satisfaction – Inclusive tourism businesses create positive experiences for all guests.

  • Gain a Competitive Edge – Most businesses overlook accessibility—stand out by getting it right.

  • Comply with Legal Standards – Stay ahead of disability laws and industry best practices.

  • Enhance Brand Reputation – Show that your business cares about inclusivity and social responsibility.


Accessibility is not a cost, it’s an investment in a more profitable and inclusive future.


What You’ll Learn

  • Understand Accessible Tourism – Discover how accessibility opens doors to a $20B market.
  • Implement Accessibility Standards – Learn the Austrade WELCOME Framework to improve inclusivity.

  • Enhance Digital Accessibility – Make your website easy to use for all visitors.

  • identify & Remove Barriers – Fix common issues that stop customers from booking.

  • Communicate Accessibility Efforts – Market your accessible features the right way.

This step-by-step course will guide you in making simple, cost-effective changes that will attract more customers and grow your business.


Who Is This Course For?

  • Tourism Business Owners & Operators – Ensure your business welcomes all visitors.

  • Accommodation & Hospitality Providers – Improve accessibility for guests of all abilities.

  • Tour Operators & Attractions – Make experiences inclusive for all travellers.

  • Destination Marketers & Event Planners – Promote accessible tourism experiences.

  • Small Business Owners in Travel & Tourism – Learn how to make cost-effective improvements.


Are you a VTIC member? More information on the many benefits, including joining the Quality Tourism Business program by joining VTIC here.

Already a VTIC member? Reach out ti the Quality Tourism Business team here for your exclusive 3-month access.



Course curriculum

    1. Introduction to Quality Tourism Accessible Business

    1. The Benefits of Accessible Tourism

    1. Understanding the Austrade WELCOME Framework

    1. Integrating Digital Accessibility

    1. Congratulations!

About this course

  • $385.00
  • 5 lessons
  • 0 hours of video content

The Transformation You’ll Experience

Before the Course:

  • Losing bookings because your business isn’t accessible.

  • Unintentionally excluding customers with disabilities.

  • Struggling to find practical, affordable accessibility solutions.

After the Course:

  • Your business is welcoming to all visitors.

  • You understand accessibility standards and how to implement them.

  • You’re growing your customer base and increasing loyalty.


This course isn’t just about compliance; it’s about creating a business that’s truly inclusive starting with your website.

Are You Ready to Make Your Business More Accessible

Enrol Now & Get Instant Access