Is Your Tourism Business Truly Inclusive?

"Cultural inclusion is not about speaking for us; it is about walking with us and hearing our voices." – Robert Hyatt, Koorie Heritage Trust


3-MONTH FREE ACCESS FOR VICTORIA TOURISM INDUSTRY COUNCIL (VTIC) MEMBERS

Modern travellers seek more than just a destination, they want authentic, meaningful experiences that celebrate local heritage and Indigenous culture.

But here’s the challenge:

  • Do you want to include Indigenous tourism but don’t know how to do it ethically?
  • Worried about unintentionally misrepresenting Indigenous culture
  • Unsure how to collaborate with Indigenous communities in a respectful way?

If your business values cultural inclusivity and authenticity, this course is for you.


Why Cultural Awareness in Tourism Matters

Embracing cultural awareness isn’t just about doing the right thing—it’s a business advantage.

  • Enhance visitor experiences with authentic Indigenous storytelling.

  • Meet ethical tourism standards and avoid cultural appropriation.

  • Build trust & strong partnerships with Indigenous communities.

  • Differentiate your brand as an ethical and inclusive tourism operator.


This course will give you the knowledge, strategies, and tools to integrate Indigenous culture into your business the right way while ensuring mutual respect, integrity, and positive impact.

Who Is This For?

  • Tourism Business Owners & Operators – Enhance your offerings with authentic Indigenous experiences.

  • Accommodation & Hospitality Providers – Ensure your guests experience the true cultural heritage of your region.

  • Eco-tourism & Adventure Guides – Respectfully incorporate Indigenous storytelling and traditions into your tours.

  • Event & Destination Marketers – Learn how to ethically promote Indigenous culture in tourism campaigns.


If you want to attract conscious travellers, build strong Indigenous partnerships, and promote cultural authenticity, this course is a must.

Are you a VTIC member? More information on the many benefits, including joining the Quality Tourism Business program by joining VTIC here.

Already a VTIC member? Reach out ti the Quality Tourism Business team here for your exclusive 3-month access.

Course curriculum

    1. Introduction to Quality Tourism Cultural Awareness: Achieving Excellence in Indigenous Tourism

    1. Understanding Indigenous Tourism and Cultural Integrity

    2. Lesson 9.1.1: Understanding Indigenous Tourism

    3. Lesson 9.1.2: Definitions and Correct Spelling in Indigenous Tourism

    4. Lesson 9.1.3: Cultural Integrity vs. Cultural Appropriation What is Cultural Integrity?

    5. Lesson 9.1.4: The Role of Collaboration in Indigenous Tourism

    1. Congratulations!

About this course

  • $385.00
  • 7 lessons
  • 0 hours of video content

The Transformation You’ll Experience

Before the Course:

  • You’re unsure how to include Indigenous culture without misrepresentation.
  • Struggling to find Indigenous tourism partners.
  • Afraid of accidentally offending Indigenous communities in your marketing.

After the Course:

  • You have clear, ethical strategies for including Indigenous culture the right way.
  • You’ve built strong partnerships with Indigenous organisations.
  • Your business is respected & trusted for its commitment to cultural awareness.

This isn’t just about being inclusive, it’s about becoming a leader in responsible tourism.

Are You Ready to Create an Ethical & Culturally Inclusive Tourism Business?

Indigenous tourism is the future. Don’t get left behind—become a responsible operator today.

Enrol today