Course curriculum

    1. Welcome to How to Plan and Execute an Effective Digital Marketing Strategy

    2. Course Introduction

    3. Introduction to Your Trainer, Despina Karatzias

    1. Lesson 1: User Experience at the Core

    2. Lesson 1.1: Customer Experience vs User Experience

    3. Lesson 1.2: How Will Great UX Impact Your Digital Strategy?

    4. Lesson 1.3: Elements of Content Marketing

    5. Lesson 1.4: Your Digital Marketing Trifecta

    6. User and Customer Experience Template

    7. Customer Journey Map Template

    8. Customer Experience Strategy Checklist

    9. Business Plan Templates

    1. Lesson 2: Your Digital Strategy Blueprint

    2. Lesson 2.1: Your SWOT Analysis

    3. Lesson 2.2 Understanding Technical Debt

    4. Your SWOT Analysis Template

    1. LESSON 3: Developing Your Own Digital Action Plan

    2. Lesson 3.1: Adopting Technology

    3. Lesson 3.2: Play to Win Strategy

    4. Lesson 3.3: Your Content, Social And Email Strategies

    1. Course Summary

    2. Stay connected ❤️

    3. Additional Resources and Reading

About this course

  • $49.00
  • 23 lessons
  • 0 hours of video content