Course curriculum

  • 1
    How to Plan and Execute an Effective Digital Marketing Strategy
    • Welcome to How to Plan and Execute an Effective Digital Marketing Strategy
    • Course Introduction
    • Introduction to Your Trainer, Despina Karatzias
  • 2
    LESSON 1: User Experience at the Core
    • Lesson 1: User Experience at the Core
    • Lesson 1.1: Customer Experience vs User Experience
    • Lesson 1.2: How Will Great UX Impact Your Digital Strategy?
    • Lesson 1.3: Elements of Content Marketing
    • Lesson 1.4: Your Digital Marketing Trifecta
    • User and Customer Experience Template
    • Customer Journey Map Template
    • Customer Experience Strategy Checklist
    • Business Plan Templates
  • 3
    LESSON 2: Your Digital Strategy Blueprint
    • Lesson 2: Your Digital Strategy Blueprint
    • Lesson 2.1: Your SWOT Analysis
    • Lesson 2.2 Understanding Technical Debt
    • Your SWOT Analysis Template
  • 4
    LESSON 3: Your Digital Framework
    • LESSON 3: Developing Your Own Digital Action Plan
    • Lesson 3.1: Adopting Technology
    • Lesson 3.2: Play to Win Strategy
    • Lesson 3.3: Your Content, Social And Email Strategies
  • 5
    Course Summary
    • Course Summary
    • Stay connected ❤️
    • Additional Resources and Reading