How to Plan and Execute an Effective Digital Marketing Strategy
How to Plan and Execute an Effective Digital Marketing Strategy
Join Despina to learn the importance of customer and user experiences when formulating an effective digital marketing strategy. This course is jam-packed with checklists, templates, and plans to help you win.
1
Welcome to How to Plan and Execute an Effective Digital Marketing Strategy
Course Introduction
Introduction to Your Trainer, Despina Karatzias
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Lesson 1: User Experience at the Core
Lesson 1.1: Customer Experience vs User Experience
Lesson 1.2: How Will Great UX Impact Your Digital Strategy?
Lesson 1.3: Elements of Content Marketing
Lesson 1.4: Your Digital Marketing Trifecta
User and Customer Experience Template
Customer Journey Map Template
Customer Experience Strategy Checklist
Business Plan Templates
3
Lesson 2: Your Digital Strategy Blueprint
Lesson 2.1: Your SWOT Analysis
Lesson 2.2 Understanding Technical Debt
Your SWOT Analysis Template
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LESSON 3: Developing Your Own Digital Action Plan
Lesson 3.1: Adopting Technology
Lesson 3.2: Play to Win Strategy
Lesson 3.3: Your Content, Social And Email Strategies
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Course Summary
Stay connected ❤️
Additional Resources and Reading