Course curriculum

  • 1
    Welcome to Measuring Your Effectiveness with Google Analytics
  • 2
    Lesson 1: Web & Digital Marketing Analytics
    • Lesson 1: Web & Digital Marketing Analytics
    • Lesson 1.1: Introduction to Web Analytics
    • Lesson 1.2 How Web Analytics Works
    • Lesson 1.3 Building Blocks of Web and Digital Analytics
  • 3
    LESSON 2: Google Analytics 101
    • LESSON 2: Google Analytics 101
    • 2.1 How To Get Started With Google Analytics
    • 2.2 Decoding Google Analytics
    • 2.3 Google Analytics Interface
  • 4
    LESSON 3: Your Digital Framework
    • LESSON 3: Your Digital Framework
    • 3.1: Digital Strategy
  • 5
    Course Summary
    • Course Summary
    • Stay connected ❤️
    • Additional Resources and Reading